Ads actions - 21 cards

Each card sends /ads with a brief. The three engine cards work from your Ads Manager exports; the platform cards use the matching MCP under Settings → MCP (or exports as fallback). All numbers go through the ads engine.

Analysis engine (exports & MCP data)

Action	Delivers
Audit from exports	`ads` action=pipeline on attached CSV/XLSX (campaign + search terms reports): KPIs, wasted spend, high CPA, low CTR, fatigue, pacing, health score, `ads/ads-report.html`, proposed changes in `ads/changes.jsonl`.
Wasted spend & negatives	Search terms and keywords that spend without converting, monthly projection, exact-match negative proposals, `google_editor` / `microsoft_bulk` export once approved.
Approve & apply changes	Change queue review: approve / reject by id, bulk export or MCP execution plan with read-back verification, `applied` status.

Google Ads

Action	Delivers
Account overview	Accessible customers, live campaign/ad-group map, last-7-day metrics via MCP `google-ads` (or export fallback). Saved under `ads/google/` + `ads-report-*.html`.
Campaign structure	Search/PMax structure from live reads: campaign → ad group → keywords/themes, negatives, budgets, tracking checklist.
Weekly optimization	Kill/scale report from recent metrics: winners, losers, search-term negatives, budget shifts - no mutations without approval.

Microsoft Ads

Action	Delivers
Account overview	Accounts, campaigns/ad groups and a 7-day report via MCP `microsoft-ads` (or exports through the engine). Saved under `ads/microsoft/` + `ads-report-*.html`.
Campaign structure	Search structure (import from Google or native), negatives, budgets, UET tracking checklist; new entities stay paused.
Weekly optimization	Engine findings on MCP reports or exports: wasted spend, negatives, quality score, budget shifts; approved changes via `microsoft_bulk` export or MCP write tools.

Meta Ads

Action	Delivers
Account overview	Ad accounts, campaigns/ad sets, recent performance via MCP `meta-ads` (`https://mcp.facebook.com/ads`).
Campaign structure	Audience → ad set → creative plan, placements, pixel/CAPI checklist; new entities stay paused unless you ask to activate.
Creative & budget loop	Fatigue, high-CPA sets, and budget reallocation candidates with evidence only.

TikTok Ads

Action	Delivers
Advertiser overview	Authorized advertisers, campaigns, and reports via MCP `tiktok-ads` (community server until official hosted MCP is self-serve).
Campaign structure	Campaign → ad group → ads for short-form, Spark/In-Feed notes, pixel/events checklist.
Performance loop	CPA/CTR cut-and-scale and creative rotation recommendations.

Reddit Ads

Action	Delivers
Account overview	Accounts, campaigns, ad groups, last-7-day performance via MCP `reddit-ads` (read tier by default).
Community targeting plan	Subreddit/interest structure using MCP search tools when available.
Weekly optimization	Pause/scale and creative swap recommendations; write tier stays read unless you explicitly raise it.

LinkedIn Ads

Action	Delivers
Account overview	Ad accounts, campaign groups, last-7-day metrics via MCP `linkedin-ads` or Campaign Manager export. Saved under `ads/linkedin/` + `ads-report-*.html`.
Title / industry structure	Campaign group → campaign → creative with tight B2B ICP (title, industry, seniority). New entities stay paused unless you ask to activate.
Weekly B2B optimization	Kill/scale from CPL and audience demographics; read-only first, no spend mutations without approval.