Ads actions - 15 cards
Each card sends /ads with a platform-specific brief. Connect the matching MCP under Settings → MCP for live account data.
Google Ads
| Action | Delivers |
|---|---|
| Account overview | Accessible customers, live campaign/ad-group map, last-7-day metrics via MCP google-ads (or export fallback). Saved under ads/google/ + ads-report-*.html. |
| Campaign structure | Search/PMax structure from live reads: campaign → ad group → keywords/themes, negatives, budgets, tracking checklist. |
| Weekly optimization | Kill/scale report from recent metrics: winners, losers, search-term negatives, budget shifts - no mutations without approval. |
Meta Ads
| Action | Delivers |
|---|---|
| Account overview | Ad accounts, campaigns/ad sets, recent performance via MCP meta-ads (https://mcp.facebook.com/ads). |
| Campaign structure | Audience → ad set → creative plan, placements, pixel/CAPI checklist; new entities stay paused unless you ask to activate. |
| Creative & budget loop | Fatigue, high-CPA sets, and budget reallocation candidates with evidence only. |
TikTok Ads
| Action | Delivers |
|---|---|
| Advertiser overview | Authorized advertisers, campaigns, and reports via MCP tiktok-ads (community server until official hosted MCP is self-serve). |
| Campaign structure | Campaign → ad group → ads for short-form, Spark/In-Feed notes, pixel/events checklist. |
| Performance loop | CPA/CTR cut-and-scale and creative rotation recommendations. |
Reddit Ads
| Action | Delivers |
|---|---|
| Account overview | Accounts, campaigns, ad groups, last-7-day performance via MCP reddit-ads (read tier by default). |
| Community targeting plan | Subreddit/interest structure using MCP search tools when available. |
| Weekly optimization | Pause/scale and creative swap recommendations; write tier stays read unless you explicitly raise it. |
LinkedIn Ads
| Action | Delivers |
|---|---|
| Account overview | Ad accounts, campaign groups, last-7-day metrics via MCP linkedin-ads or Campaign Manager export. Saved under ads/linkedin/ + ads-report-*.html. |
| Title / industry structure | Campaign group → campaign → creative with tight B2B ICP (title, industry, seniority). New entities stay paused unless you ask to activate. |
| Weekly B2B optimization | Kill/scale from CPL and audience demographics; read-only first, no spend mutations without approval. |