Leads & sales actions - 17 cards
Each card sends /leads with a precise specification; your brief is appended.
Find
| Action | Delivers |
|---|---|
| Search companies | Deduplicated, sourced company list (search + scrape + Exa/Firecrawl MCP when available): directories, registries, awards, ecosystems. CSV + top 5 fits. |
| Search people | Public decision-makers: team pages, press, bios - person, role, company, profile URL, source, confidence. |
| Search job postings | Careers/board postings with stack, verbatim pains, hiring intensity ranking. |
| Deep web hunt | Public corpora (scrape + search + MCP) → deduped leads CSV, score_leads.py validation, HTML report. |
| Find contact info | enrich_leads.py when Hunter/Apollo keys exist; else unverified patterns. Never fake verified emails. |
Qualify
| Action | Delivers |
|---|---|
| Define ICP | Ideal Customer Profile: firmographics, buying committee, pains and triggers, disqualifiers, and 10 matching example companies. |
| Score & enrich leads | Every lead scored (ICP fit 0-100 + signal strength) with an explicit grid, missing fields enriched, ranked table with a recommended action per tier. |
| Account deep-dive | Complete account sheet: business model, size/finances, org and key people, news, tech hints, pains, competitors used, and 3 talking angles - every source cited. |
| Buying signals scan | Funding, hiring, leadership, expansion, tech and regulation signals scored by strength × recency, with evidence URL and suggested angle - top 5 accounts to contact this week. |
Outreach
| Action | Delivers |
|---|---|
| Cold email sequence | 4-5 touch sequence: personalized openers per segment, value-first body, one CTA each, A/B subject lines, timing. |
| Social outreach scripts | Connection note variants (<300 chars), 3-message DM sequence, comment-first warm-up play - personalized with collected signals. |
| Call script & objections | 30-second opener, discovery questions mapped to pains, value narrative, objection table (acknowledge → explore → respond) for the 8 likeliest objections, voicemail script. |
| Follow-up cadence | 3-week multi-channel cadence: day-by-day plan, channel and goal per touch, exit criteria, personalization rules. |
Pipeline
| Action | Delivers |
|---|---|
| CRM-ready export | Clean CSV with standard columns (company, domain, contact, role, email pattern, phone, country, source, score, signal, next action) plus the import mapping for HubSpot/Salesforce. |
| Meeting prep | One-page brief on account and attendees, 3 pain hypotheses with evidence, discovery questions, likely objections, ideal next step. |
| Pipeline review | Stage distribution, aging and stuck deals, weighted forecast, win-rate by segment, top 5 highest-impact actions this month. |
| Competitor customers | Displacement target list built from public evidence (case studies, logo walls, reviews): competitor used, evidence URL, switch angle per account. |